Monday, December 16, 2024

[Dalton] Southwind hosted its first-ever online product introduction for its one-of-a-kind Summit WPC floor and the interest was overwhelming.

“We are bringing a true industry upgrade to WPC with a dramatically thicker plank,” said Drew Hash, president and CEO of Southwind.

Summit boasts a 19mm thick plank (that’s almost 3/4”) that is 5” wide x 60” long. It has significant installation advantages in time and money savings by avoiding the reinstallation of subfloor material in a typical floor replacement project, according to the company.

In addition to a thicker plank, Summit is equipped with 30 mil wear layer, 3mm IXPE attached pad, micro bevel, Embossed In Register (EI), and Uniclic Locking System that makes Summit easy to install in tight spaces and under door jambs. Summit carries Southwind’s standard Lifetime Residential Warranty and 10 Year Commercial Warranty.

Summit comes in six popular oak and hickory color stains and will be on display at the Southwind Floors booth #1557 at TISE.

“Summit stands on its own as a well-designed WPC that has an appealing design aesthetic. But it is also an innovative solution for finished flooring elevation differences that often can only be resolved with additional underlayment at a high cost to the consumer. This will be a product our members can win with every day,” said Tony Wright, president, AHSG, Commercial USA, AKBA

“I’m really excited about the 3/4” Summit product from Southwind. Every month, we have a family that doesn’t like the solid hardwoods in their home because the maintenance or color, and they don’t want to go through the inconvenience of having their floors refinished. Summit is a great solution to offer our customers less time, less money, and less problems,” added Chris Brumley, Owner, Nice Floors, Louisville, Ky.

Summit is 19mm thick. Shown is Hickory Finish.

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